NIKE FREE YOUR RUN
Nike Free’s “Free Your Run” campaign launched its latest 5.0 series with an incredible flexible shoe. With the emphasis on this unique feature, Super Nature Design created an interactive window for the Nike’s one of the seven global flagship stores located in Shanghai. The window display allows interaction engagement with the public via a Kinect camera.
The camera captures the movements and gestures of a passerby. Such actions have given a real-time responsive feedback through a bendable and twistable 3D shoe, as well as the kaleidoscopic background.