DIGITAL, MOTION GRAPHICS
The motion project is invited and collaborated with 2 x 4 studio in Beijing for their client _ CBRE (Global Commercial Real Estate Services). The project focuses on producing motion graphics for the attractive L shape of the LED screen allocated at their PUXI office. The double-height LED structure designed by Gensler becomes an ever-evolving canvas to create an immersive digital experience for the office space.
The original concept phase “ From micro to macro, from nature to humanities, it has always maintained strong energy and vigorous vitality in the arena.” The motion graphics are presented in 4 different themes, which are Microcosm, Nature patterns, Earth & Architecture, and Urban-cosm. >> Credits << Design & Art direction: 2 x 4 studio, Beijing.