NIKE @ BJ SMF
EVENT, DIGITAL, INTERACTIVE
In conjunction with the music festival, Nike has a unique playground for the music enthusiasts - Energy Floor. Energy Floor is an immersive interactive floor with over 64 embedded vibration sensors that collect the steps variation and convert them to data and then visualized via a large-scaled outdoor LED screen.
Visitors were called to participate in this fun and energetic experience with the freedom of dancing, jumping and stepping while enjoying the live music performance.