CONVERSE CHUCK II
DIGITAL, INTERACTIVE INSTALLATION
The Chuck Taylor All Star II – it all started with a simple idea; obsession. It obsessed creative spirits and realised they wanted more. We are commissioned to design an interactive installation for the Chuck Taylor All Star II launching event. There are two levels of interaction – outer circle and inner circle at the space. Each interaction will be triggered based on the position of visitors.
Visitors can interact with the motion graphic which present on the LCD screens in front of each panels. It allows visitors to experience the state of being obsession; connect to “Made by you & Self-expression”. There is a large scale of motion graphic projection projected on the surrounding to enhance the brand visual experiences for visitors at the event.